The Impact of A Propensity For Relationalism and Market Growth On Distribution Channel Outcomes
PDF

Keywords

Market Growth
Distribution Channel

How to Cite

The Impact of A Propensity For Relationalism and Market Growth On Distribution Channel Outcomes. (2005). Journal of Business Strategies, 22(2), 119-134. https://doi.org/10.54155/jbs.22.2.119-134

Abstract

This research investigates the effects of an organization's propensity for
relationalism and its product line market growth on the distribution channel
outcomes of actual relationalism and relationship endurance. Using a sample
of 160 industrial equipment distributors, propensity for relationalism is shown
to have an influence on both actual relationalism and relationship endurance.
Further, evidence is found that market growth enhances the impact propensity
toward relationalism has on relationship endurance.

PDF

This article is distributed using a Creative Commons Attribution-NonCommercial 4.0 license. Copyright remains with the author(s).