A Sociocognitive Perspective of Industry-Level Collective Stakeholder Action: The Case of The Scotch Whisky Industry

Abstract

This paper explores industry-level, collective stakeholder action. It argues
that industry stakeholders will act collectively at the industry level when they
perceive change to be radically in conflict with their shared beliefs. Although
collective action may not be in their immediate economic self-interests, this type
of industry level collaboration is undertaken with the long-term interest of the
collective industry in mind. The example of the Scotch whisky industry is used here
to illustrate such collaborative industry-level collective stakeholder action.